About | Spooner Ventures & Advisory

About

MEET JADE, THE WOMAN BEHIND SPOONER VENTURES & ADVISORY

From the offices of google, to taking a punt in Silicon Valley to exiting an 8 figure business

Follow my journey from a desk job in 2014 to rapid success in a leading business.
Learn about creating a succesful app, and uncover the strategies behind my achievements.

2014

My entrepreneurial journey began while working at Google and beginning my side hustle Equalution with my Co-founder in 2014. Making a decision to quit our full time jobs and take a one way ticket to Silicon Valley we set on a quest to create a mobile app that change the way the world saw food.

2019

Equalution grew into a brand that was customer centric with an intrinsic community of loyal subscribers and cracked the code of organic digital marketing success. It was a unique and proud achievement to have bootstraped the technology investment in developing our own products based on cusomter needs and feedback.

2020

The investment into the mobile app returned a 987% revenue growth and awarded the company Deloitte’s Top 50 Fastest Growing Tech Companies in Australia. I grew this company to an organization of over 25 staff and an 8 figure valuation. To share my passion and knowledge in 2020, I wrote a book, I DO-Nut Diet.

8 Figures

• VALUATION

987%

• REVENUE GROWTH

2022

At the heights of its success I left the business in pursuit of a passion to continue my entrepreneurial journey on a high and help other founders grow their visions through my methods. In 2022 I Co-founded an award winning agency which achieved 7 figures of revenue in its first 12 months of operation and became a finalist for Business News Start Up of the year.

7 Figures

• REVENUE IN FIRST 12 MONTHS

Finalist

• FOR BUSINESS NEWS START UP

NOW

With the world of knowledge and the skills of getting start ups off the ground, I have a new appetite for strategic advisory, investing and being the person that could change the trajectory of a growth company

WHAT WE DO DIFFERENTLY

HERE, WE ARE
PASSIONATE ABOUT

01 GROWTH

Grow organically without paid marketing dependence.

02 STRATEGY

See results through an effective growth strategy.

03TECHNOLOGY

Building and leveraging tech that solves real problems, scales seamlessly, and feels effortless to use.

03TECHNOLOGYBuilding and leveraging tech that solves real problems, scales seamlessly, and feels effortless to use.

04CONSUMERS

Increase your customer satisfaction and create a customer centric brand to turn customers into raving fans.

04CONSUMERSIncrease your customer satisfaction and create a customer centric brand to turn customers into raving fans.

05 COMMMUNITY

We are passionate about creating brands that build powerful digital and physical communities – turning buyers into loyal customers who return, refer, and rally around your brand.

05 COMMMUNITYWe are passionate about creating brands that build powerful digital and physical communities – turning buyers into loyal customers who return, refer, and rally around your brand.